A Path Towards a Greener Future
In our ever-evolving world, sustainability has become more than just a buzzword; it’s a responsibility. As consumers increasingly demand eco-friendly products, businesses are reevaluating their practices.
One significant area where change is taking place is in packaging. Sustainable packaging best practices are not only beneficial for the environment but also for a brand’s reputation and bottom line.
Here are some tips to help your business on the journey towards better, more sustainable packaging:
Material Selection:
Choosing the right materials is paramount. Opt for biodegradable, compostable, or recyclable options. Recycled content in packaging materials reduces the strain on natural resources and lowers carbon emissions.
Minimalism and Simplicity:
Simplify your packaging design. Less is often more. Minimalistic packaging not only reduces waste but also showcases your commitment to environmental responsibility.
Right Sizing:
Avoid overpackaging by choosing appropriate sizes for your products. Smaller packages not only require fewer resources but also reduce shipping costs and emissions.
Innovative Alternatives:
Explore innovative materials like mushroom packaging, algae-based plastics, or plant-based films. These alternatives are gaining traction for their eco-friendliness. At PGL we are always exploring these options, and we have a line of eco-friendly products in our Pomona Tapes range. Next time you need to send a carton why not try one of our Paper or rPET packaging tapes. https://www.pomona.co.nz/product-category/eco-friendly-tapes-labelopes/
Eco-Friendly Printing:
Use water-based inks and printing techniques that minimise the environmental impact. Consider printing directly on the packaging or using removable labels to encourage reuse. Pomona Tapes offers eco-friendly water-based inks for personalising your tape, labels on a roll and labelopes. These are available in limited colours. https://www.pomona.co.nz/product-category/single-sided-tapes/custom-printed-tapes/
Packaging Reusability:
Design packaging that can be repurposed by consumers. For instance, a coffee bag that transforms into a plant pot promotes reuse and reduces waste.
Eco-Friendly Cushioning:
Replace traditional bubble wrap and Styrofoam with sustainable cushioning materials like recycled paper or air pillows that are easily recyclable. Or even better, use PGL’s ExpandOS Protective Packaging product. ExpandOS are made from fibre certified by the Sustainable Forestry Initiative and are 100% recyclable and biodegradable – check it out here https://www.pomona.co.nz/product/ex400-ex5500/
Transparent Communication:
Clearly communicate your sustainable efforts on your packaging. Certification logos and eco-friendly messages reassure consumers of your commitment to the environment.
Reverse Logistics:
Develop a system for collecting and recycling your packaging after use. Take responsibility for the entire lifecycle of your products.
Collaboration:
Partner with suppliers who share your commitment to sustainability. Work together to reduce waste throughout the supply chain.
Incorporating these sustainable packaging best practices not only helps to align your brand with environmentally conscious consumers but it also contributes to the global effort to reduce waste and protect our planet.
Sustainability isn’t just a trend; it’s the way forward for businesses aiming to thrive in a responsible and eco-friendly world.
By adopting these practices, you and your business can take an active role in preserving our communities and environment while securing the loyalty of conscious consumers, a group which is very quickly becoming the mainstream.
